Are you a small business with your digital marketing head in the sand?

“The digital marketing space is just too complicated, it’ easier to ignore”

“I’m sorted, I’ve got a website and a Facebook page”

“I’ve had too many bad experiences whenever I’ve dipped my digital toe in the water”

“This is all new territory for me, I don’t even know where to start”

If any of these statements resonate with you, it’s probably because they are the catch cry of many digitally frustrated business owners. They’re also one of the reasons that Annah Stretton, one of New Zealand’s best-known fashion and social entrepreneurs started Fish Digital, a Digital Marketing Agency for small business owners and start-ups.

“There’s a real distrust of the digital space amongst the small business community. The whole space quite often feels daunting and costly and more of a nice to have than need to have,” says Stretton.

Some of the reasons for digital being placed on the business backburner include being overcharged by the so-called ‘experts’ for work that has yielded little to no value and/or simply feeling bamboozled by all the jargon that seems to congregate in the digital space.

Time to make friends with digital marketing?
All this fear or digital distrust, however, does need to addressed because digital is no longer a nice to have; it’s mission critical for doing business in the 21st century.

So where you start?
Don’t phone a friend, or get your kids to sort you out. You do need to find a trusted advisor to help you navigate the digital marketing landscape which includes social media marketing, website design and SEO (search engine optimisation), and PR.

Fish Digital likes to think about three evolutionary stages:

Building the Foundations – getting your Digital Brand Identity up to scratch
Building Engagement Channels – Website, Social Media, Collaboration Partners
Building Communities – Activating and growing a loyal following
If you’re looking for a digital marketing agency that is not just effective and affordable but is also trusted by their clients, contact Fish Digital today.